“The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. - Seth Godin ”
What do your customers care about?
A website that answers the searcher's intent is the key to driving sales from organic traffic. You can optimize a site to rank, but you need to provide a clear answer to a searcher's question to actually create sales from that search.
Your website needs to solve a key problem that your customer has. Otherwise, what is the point of someone visiting?
What we need to dig into is how your site can be better focused to answer key questions that searchers have, display the information in a clear format, and make sure the site is technically structured so both bots and humans can find the answers.
“Don't think of your website as just a site. Think of it as a customer service employee. How do it engage with customers? How can it help solve their problems?”
How could you see more traffic from Google? What are the issues holding the site back? What are the fixes?
Get the answers today!
Refine your website marketing strategy by finding what content people are asking for.
Online marketing isn't voodoo. You need to be measuring everything to understand performance. Get set up to track a real ROI from your traffic.
The long game vs the Short game
When we talk about Search Engine Optimization, what we're talking about is the long game. It usually takes months to see how a particular campaign / strategy has played out, so we treat SEO as the marathon of digital marketing
Other forms of digital marketing like pay per click (PPC) are the short game, which can help show valuable returns quickly. Using Search Engine Marketing (SEM) in combination with SEO can allow us to see exactly how people are really searching for your product/service. Combining these two tactics into a marketing plan can yield results quicker than SEO alone.
Increase your search engine traffic each month.
Attract more qualified leads to your website.
Improve your revenue by leveraging this important channel.
Wonderful to work with, and really gave us some good insights. It was so nice to work with someone who has such a passion for the this kind of work.
eCommerce Marketing Manager
If you are not getting traffic to your site from the major search engines (Google, Bing, Yahoo), and if you're wondering how to drive more leads then it's time we talk.
Take the right steps to help it.
The data tells the real story...
Don't be fooled by companies who promise keyword rankings. Can your prove that keyword you're tracking generated a sale? On a daily basis, 15% of queries are ones that Google has never seen before. How do you know the keywords you're tracking are the right ones?
Let's use real data to understand site performance. Stop guessing at keywords, and optimize the site to answer the core questions customers have.
Here are some common questions about Search Engine Optimization.
Depends on the site and competition. Getting your site's foundation in order could yield great results early. If you're in a very competitive niche, then it will take more time.
Plan to commit to working at this no shorter than 12 months to really see positive long term change.
People still click on organic results more than paid ads when searching on Google. Getting in front of potential customers at every stage of the buyer's journey is important to turning them into a paying customer.
Everything from technical optimization (like internal linking), correctly optimized blog content, and even optimizing sales pages for specific types of queries could increase revenue.
As mentioned above, SEO takes time to see results. Always pair SEO with Pay Per Click (PPC) marketing to generate leads and see a return in the short run. PPC also gives valuable insight to how people are searching for your product/service.
Primary goals are always leads or revenue depending how much can be tracked directly through your website. Secondary goals are traffic or engagement based.
It depends on the scope of work, but plan on spending between $2,000 - $5,000 per month.
Why? Because we don't just focus on keywords. We focus on the entire buying process for your business. SEO isn't the only marketing strategy, it's a core channel. If we are not looking at key funnels, conversion rate optimization, content optimization, and user-experience (UX), then we're not really making true improvements.
© 2020 Eric Rohrback.