Pittsburgh SEO (Search Engine Optimization) & Inbound Marketing

To generate more leads, and ultimately more revenue for your business, your website needs to show highly on first page of Google, Bing, and Yahoo. As of March 2015 the search engine landscape looks pretty one-sided as Google continues to hold a dominant market share:

The full report can be found here on comScore’s site

Since Google makes up a majority of the search engine traffic in the US, there is a priority for website owners to get their site in the top three positions for qualified Google searches. Advanced Web Ranking did a fantastic study to show on average the top three positions achieve on average a 19% click-through rate. As your page drops further down the page, the click through rate decreases, which means your site will see fewer visitors and ultimately your business will see fewer leads. My job as a Pittsburgh SEO Consultant is to work with you (and your team) to optimize the website for the best possible long term performance. If you’re in immediate need of search engine optimization help, the services I offer are found below.

Elements of successful SEO campaign management

Pittsburgh SEO Services

I offer both on-page and off-page SEO services for local businesses

• Keyword Research Services – This is the foundation of any good internet marketing project. This is absolutely necessary to identify the most appropriate targets from the very beginning of the campaign
• Technical Site/SEO Audit – I will comb through your site to find anything that could be holding us back. During the audit I will review over 150 elements which could be holding your site back, and explain how you can fix each one. I report all my findings and recommendations in a detailed document to help you get a better understanding where your website currently stands.
• Onsite Optimization – Using the Technical Site Audit and Keyword Research targets, I optimize your website to give you a leg up on the competition. I can work with most common content management system (CMS) technologies, but a majority of my work has been in WordPress.
• Competitor Analysis – In this phase we will identify a few competitors you want to leapfrog ahead, then I’ll work on understanding what online marketing activities they’re currently excelling at. I’ll be able to see why they’re succeeding in Google, and understand how to get your website not only up with them but past them.
• Link Audit / Detox – I comb through your site’s backlinks to help identify if a previous SEO did you harm. If some nasty links are found, I can help get rid of those for you.
• Link Audit / Competitor Analysis – I spend the time to research what kind of links your competitors have pointing to their sites, and devise a strategy how we can get similar links (or even links on the same sites).
• Link Building – No, this isn’t directory submissions or article marketing; this is real outreach. We work out an editorial calendar for blog posts, content creation, and find other awesome ways to give the world great resources. After we work out a plan for great content, I’ll research websites to pitch these great resources to. The final step is content promotion to get your awesome content out to the world. Since this is a much larger, time intensive project I require a minimum of 20 hours per month to make sure we can see positive results from the work.